Mommies Blog Best

The New York Times apparently has "a thing" for "mommy bloggers," with two articles in recent weeks focusing on women who blog about their families, children and everyday lives; and also discuss services and products, which has gotten the attention -- and, in some cases, largesse -- of marketers.

Vasoline Does It Right (But That's Not an Endorsement)

Ever since the Federal Trade Commission issued its "Guides Concerning the Use of Endorsements and Testimonials in Advertising," with its specific guidelines for disclosure of compensated reviews and endorsements by bloggers, I have been writing about questionable advertising campaigns that appeared to run afoul of the rules.  (I have also been criticizing the rules themselves, and the disparate treatment of traditional and citizen media.)

So I was interested to see a New York Times article on a new advertising campaign by Unilever's Vasoline brand for its Vaseline Intensive Rescue skin cream.