Mommies Blog Best

The New York Times apparently has "a thing" for "mommy bloggers," with two articles in recent weeks focusing on women who blog about their families, children and everyday lives; and also discuss services and products, which has gotten the attention -- and, in some cases, largesse -- of marketers.


The first article mentioned the commercial aspect of these blogs only in passing, prompting me to post an item on this blog and a comment on the Times' site noting the disclosure requirements of the FTC's blogger endorsement rules. 

This week, the Times published a second article focusing on the marketing possibilities of mommy bloggers, which prominently mentions (and links to) the FTC rules, which require disclosure of any incentives for bloggers and other social media contributors to mention commercial products or services.

With the first fines having now been paid under under the FTC rules (against an advertiser, not the bloggers involved; more on that shortly), it's important for mommy bloggers and other social media commentators to understand that even on the web, there are rules to the game.