Today's New York Times Magazine has an article on "mommy bloggers," focusing on Heather Armstrong’s Dooce.com, which includes some discussion of advertisers that specifically provide such bloggers with free or discounted products or services, or pay them with either cash or gift cards, for mentions on the blogs.
Feb 27, 2011
Feb 26, 2011
Textbook Site Needs a Lesson
The college used textbook sale and rental site Swellhead may need to go back to school, after it announced (via an e-mail to college journalists and on its website) a contest in which the writer of "most shared" article about the company will win a new iPad. To be eligible, articles must be at least 200 words, "must appear in a prominent space on your newspaper," must link back to the Swellhead site, and must be posted on the wall of Swellhead's Facebook page.
The problem is that unless the articles specifically mention that the writers are vying for a prize, they would violate the Federal Trade Commission's "Guides Concerning the Use of Endorsements and Testimonials in Advertising," which require disclosure of incentives for bloggers to mention commercial products or services.
The problem is that unless the articles specifically mention that the writers are vying for a prize, they would violate the Federal Trade Commission's "Guides Concerning the Use of Endorsements and Testimonials in Advertising," which require disclosure of incentives for bloggers to mention commercial products or services.
Feb 24, 2011
A Website's Empty Threats
Last week The New York Times "Haggler" column reported about an online appliance retailer (fullhouseappliances.com) which threated to sue the poster of comments critical of the company for allegedly violating the terms of service of the retailer's web site
Feb 10, 2011
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